“Brightline +” application to enable door-to-door ticketing

Miami Mayor Francis Suarez sits behind the wheel of one of the vehicles that will enable Brightline to offer door-to-door service as part of its new Brightline + feature. (light line)

MIAMI – In what company president Patrick Goddard calls “one of the most significant innovations in multimodal mobility,” Florida passenger rail operator Brightline is offering travelers the opportunity to organize their journey from their point of origin to their final destination, not just buying a train ticket.

The first step in this door-to-door journey will be the resumption of rail service next month. [see “Florida’s Brightline set to restart service Nov. 8,” Trains News Wire, Oct. 20, 2021]. Passengers using a new “Brightline +” app (available on Google Play and the Apple Store), or making plans through the Brightline website, will be able to book a ride from Miami, Fort Lauderdale or West Palm Beach stations to a location within 5 miles of their destination station. From December 1, uninterrupted travel can be issued to also include travel to the originating station.

“One transaction, one ticket, one payment, one application – seamless,” Goddard said at a press conference Tuesday at Miami Central Station, where he also featured a captivating promotional video, shown at the end of This article.

The trains News Wire downloaded the app and went to Brightline’s website, but last mile features won’t be operational until November 1.

Yellow and white electric vehicle
Brightline and a supplier are working to provide all-electric vehicles for Brightline + operations within a 3 mile radius of the stations, using these GEM shuttles. (light line)

Goddard says there will be a mix of 30 or 40 vehicles “driving around the stations” that are currently about 75% electric. One supplier, Circuit, “will work with Brightline to provide an all-electric first / last mile shuttle service in geo-fenced areas up to 3 miles from stations with 6-seater GEM electric shuttles,” the company said in a statement. communicated.

He expects the entire fleet to be fully electric by the end of 2022, when service expands to Orlando International Airport and new stations open in Boca Raton and Aventura.

Until the end of 2021, passengers will have the option of choosing a shared vehicle for free or a private ride for $ 10 per segment. Brightline + reservations must be made at least 2 hours in advance. As with Uber and Lyft ridesharing services, customers will receive a real-time arrival estimate at the time of purchase and trip tracking. An additional feature of the app will allow passengers to order food before their trip, at the station or on board during the journey.

Public transport options added

Carlos Cruz-Casas, Miami-Dade’s deputy director of transportation for strategic planning, appeared at the Brightline + event with Miami Mayor Francis Suarez. Cruz-Casas says his agency will be the first public transport operator to complete the integration of payments with intercity rail.

“Using the QR code on your Brightline ticket, in 2022 you will be able to hop on and off the Metrobus and Metrorail. With public transit, that first and last mile becomes 10 to 15 miles throughout Miami-Dade County, ”said Cruz-Casas, adding:“ The iconic yellow trains – a yellow carpet – are an asset to our rapidly growing community from the station. beyond.

Goddard says, “We will be deploying our own fleet, but we are looking for ways to democratize and integrate seamlessly with other modes of transportation. We’re already physically integrated with MetroMover (a free downtown passenger transportation system) and MetroRail in MiamiCentral, and Tri-Rail is coming very soon. At least initially, transit connections will be free with the purchase of a Brightline ticket.

“We have to take care of our guests where they are and where they are going; it is not enough to start at the station, ”says Goddard.

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