Finnair tickets for sale via the NDC model: Travel Weekly
Finnair will stop using the old Edifact technology to sell tickets and ancillary air products by the end of 2025, instead switching to a fully NDC distribution model for agency channel sales.
The move, the carrier said, is designed to increase pressure for change within the industry, as NDC-backed distribution allows airlines to offer more personalized products and fare packages than can be. be sold through the traditional distribution technology of the airline industry.
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“Now is the time to ensure that we make meaningful change to an industry that has been slow to respond to technological change; we challenge all industry players to join the transformation,” said the Finnair’s vice president of global sales Mikko Turtianen in a statement. .
Finnair said the most recent phase of its distribution strategy will begin in July 2022 for the European market. At that time, the carrier will make its best content for the European travel trade available only through direct connections supported by NDC. Additionally, the carrier will only distribute its European NDC content through direct connections and Finnair certified NDC aggregators, which currently include Aaron Group, Travelfusion, Travelsky and Verteil.
Finnair has also announced that it will stop the sale of Finnair Light basic economy tickets via Edifact from next July for the European market.
Such a decision would probably put an end to the sale of these tickets within the GDS.