Fort Lauderdale launches new tourism campaign

The Greater Fort Lauderdale area has launched a new marketing initiative as Florida destinations continue to market themselves as open for business in the wake of Hurricane Ian.

Visit LauderdaleGreater Fort Lauderdale’s official destination marketing organization, unveiled the campaign Monday with the branding tagline “All under the sun,” a nod to the area’s reputation for hospitality and inclusive community.


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“This campaign gets to the heart of what makes our community great – the people and our diverse offerings. We now have a strong campaign that truly reflects who we are and shows how special Greater Fort Lauderdale is in all the bold, beautiful and surprising ways,” said Stacy Ritter, President and CEO of Visit Lauderdale, in a statement. “We graciously welcome everyone, and I mean everyone, to come join us and discover our tropical paradise rich in culture, flavors and unique experiences. Our diversity is our strength and we proudly tell this story to the world. »

Greater Fort Lauderdale and much of Florida’s east coast were relatively untouched by Hurricane Ian, which made landfall in southwest Florida. The Fort Myers area was devastated, and other parts of the Gulf Coast, even in central Florida, were also damaged.

In response, the state’s umbrella tourism organization, VISIT FLORIDA, launched a campaign to ensure visitors know that more than 80% of Florida residents the main tourist destinations are still operational.

Fort Lauderdale, in particular, emphasizes its longstanding reputation for inclusiveness. Ads for the “All Under the Sun” campaign will feature residents with disabilities, members of the area’s LGBTQ+ community, people of varying ages, and racial and ethnic identities. People from over 170 countries speaking 147 languages ​​call Greater Fort Lauderdale home.

“Together they make up the rich tapestry of Greater Fort Lauderdale, 31 municipalities strong,” Visit Lauderdale said. “They are the welcoming committee for everyone who comes to visit.”

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