GFOB hires new marketer, announces new national tour for 2022 – Travel Weekly

The Globus family of brands (GFOB) has appointed Kirra Loh as head of digital performance and content marketing.

From now on, Loh will drive digital performance, engagement and content in the newly created role across GFOB’s entire portfolio, which includes river cruise operator Avalon Waterways, coach tour companies Globus and Cosmos and independent travel brand Monograms.

Loh brings with her over eight years of digital development and marketing experience, both in Australia and internationally for several tourism, cruise and hospitality brands such as Hurtigruten and YHA Australia.

Chris Fundell, Australasian Marketing Manager at GFOB, said: “We are delighted to welcome Kirra to the Globus family of brands to lead our digital and content marketing efforts in Australia and New Zealand.

“Kirra’s experience and expertise in this industry will be a fantastic asset to the team, at a time when travelers have never been so digitally engaged.

“As Australians and Kiwis start planning their trips again, we look forward to strengthening our digital and marketing engagement across our portfolio. “

Commenting on his appointment, Loh said, “I am delighted to have joined the Globus family of brands, and look forward to growing our digital offering and content to engage and excite our audience and business partners with the diverse range of products. ‘travel experiences across the portfolio, including showcasing our exciting new product launching in 2022 and beyond. “

GFOB also announced a new national tour for 2022, adding to the 2022 Australia and New Zealand tour program launched earlier this year for local travelers.

Available to book now, the Globus ‘NSW Wineries & Countryside’ tour will go beyond the icons of sparkling Sydney and slow down an eight-day journey to discover the beauty, history and hidden gems of the regional NSW.


Featured Image Source: Destination NSW / Filippo Rivetti


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