Nothing lifts a pandemic-weary travel industry like a thriller tour, Consumer News & Top Stories
When the Covid-19 pandemic decimated tourist arrivals, local tourism actor Tribe, like many others, found himself grappling with the need to entice a local crowd to enjoy tours from a countries they already knew.
He decided to create a Chinatown game tour in which the participants would be part of a murder mystery. They must have caught a serial killer by solving a series of puzzles around Chinatown while learning more about the culturally rich neighborhood during the two-hour tour.
The new tour concept, which has skillfully woven the history of the region’s communities with gameplay, yesterday won the Tribe Award for Outstanding Touring Experience at the 2021 Singapore Tourism Awards.
Realizing that they had no time to waste, the Tribe team took three months to plan and execute the Chinatown murders.
Tribe founder Jason Loe said, “We haven’t seen the borders open up anytime soon, and tours aren’t for everyone, so we decided to make it a game for the make it more interesting and can appeal to more people. “
This year’s award ceremony, which was held virtually, recognized the achievements of tourism stakeholders while tackling the challenges of Covid-19.
Trade and Industry Minister Gan Kim Yong, who was the guest of honor, said the 77 finalists have adapted their business models and products to suit the local audience.
As more countries recognize Covid-19 as an endemic disease and with higher vaccination rates, a trip by the end of the year could be a possibility, he added.
But the tourism sector must keep in mind that it remains vulnerable to future pandemics even as it prepares for the recovery, Gan said.
He added: “We must continue to refine the precautions and safeguards necessary to ensure the safety of visitors, while reinventing new ways to maintain the resilience of our tourism sector and to maintain Singapore’s attractiveness as a destination. . “
Three new special awards were also added this year, for Sustainability, Most Exemplary Employer and Community Care (Business and Individual).
Mr. Keith Tan, Managing Director of Singapore Tourism Board (STB), said the Special Sustainability Award is in line with STB’s vision to bring Singapore towards its sustainability and innovation goals.
The award winners went to Mandai Park Holdings and Resorts World Sentosa (RWS).
The other two new awards recognize companies that have shown caring for their staff and the community during the pandemic, or staff who have shown selflessness.
One of the winners, Mr. Ian Soh, Room Manager at Mandarin Oriental, ensured that each affected employee was familiar with the standard operating procedures of the community care facility managed by the hotel.
Mr. Loo Sew Min, 35, a deputy head at RWS, was also recognized for his assistance in operations in community care facilities managed by RWS.
In total, there were 34 winners, comprising individuals and businesses, in 22 award categories, such as Outstanding Attraction Experience and Outstanding Event Venue Experience.
Xperience DMC, for its Fascinating World of Aviation Plus Exclusive Hangar Tour, also won the Outstanding Tour Experience category.
The highlight of the tour is a trip to WingsOverAsia, a private aviation facility, where participants learn about private aviation and take a peek inside a private hangar.
Ms Jane Goh, director of Xperience DMC, said the pandemic had completely brought her core business of organizing Mice events (meetings, incentives, conventions and exhibitions) to a halt.
As a result, the company had to turn to offering tours to locals, and the idea for a visit to Seletar came to her while she was taking a bike ride through the Seletar Aerospace Park when the breaker ended last year.
She said: “I felt the area would appeal to our local community, who may not have ventured into this area due to its location or do not know the history or stories behind this special place.”