South Korea launches round-trip airfare contest

Now that the United States is dropping its back-to-school COVID-19 testing requirements, many travelers will want to jump at the chance of a long-awaited trip abroad. But, with record inflation rates and outrageous fuel prices driving up airfare prices, Americans’ plans for their first post-pandemic summer trip are getting more expensive.

That said, who wouldn’t love the chance to win a round-trip international plane ticket right now? Say, perhaps, for a visit to South Korea, where they can discover all the richness of the first Asian destination and the great diversity of its tourist offers?


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The Korea Tourism Organization (KTO) has just launched an innovative AI-driven digital campaign, with a competition that will reward eight winners with a round-trip plane ticket to Incheon International Airport (ICN) in Seoul. Flights will be onboard Asiana Airlines, available from any of the carrier’s airports of entry in New York, Los Angeles, San Francisco or Seattle.

KTO’s new promotional campaign launches across digital channels today, using banners, social and pre-roll marketing tactics to increase destination brand awareness and attract the attention of new markets, while by positioning South Korea as a priority for frequent travellers. The campaign’s creative content highlights the unique experiences and distinctive cultural attributes that visitors are sure to encounter during their stay in this multi-faceted country.

Using artificial intelligence technology and machine learning, the new campaign will target potential travelers with personalized content, based on their interests. Initially basing content on the user’s location, the microsite will adaptively readjust and retarget the images and information displayed, based on their demonstrated interests and browsing habits.

Starting today, candidates can visit the KTO microsite to complete their Registration Form to participate in a series of raffles, which will take place every two weeks for over 16 weeks, ending on September 30. The eight winners must travel between August 15, 2022 and April 30, 2023, with a blackout period that applies during the holiday travel period.

Since announcing South Korea’s reopening to international travelers on April 1, we’ve been encouraged by strong bookings trending toward pre-pandemic levels,” said Jaesok Park, executive director of KTO New York. “We know there is huge interest in visiting our destination, and using AI technology to raise awareness, while giving eight lucky travelers a chance to win a trip to experience the destination, will increase again the trips to South Korea.”

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