Switzerland Tourism launches the Swisstainable sustainability strategy

Strategy aims to make the country the most sustainable travel destination in the world

Switzerland is a country that has been blessed with some of nature’s most beautiful creations – from its turquoise lakes, stunning mountains, abundant flora and fauna, to its crisp, clean air – making it one of the destinations most famous and ambitious tourist attractions in the world. To meet the needs of today’s traveler in terms of authenticity, proximity to nature and thoughtful consumption, Switzerland Tourism has launched a new Swisstainable sustainability strategy, with the aim of making the country the most popular travel destination. most sustainable in the world.

This new program covers the entire Swiss tourism industry and is aimed at everyone, including locals, looking for sustainable options when traveling within the country. Sustainability has been an integral part of Switzerland for decades. The Swiss are renowned for their waste-saving and sustainable lifestyle, sharing a common passion for household recycling, choosing public transport over private vehicles and a great love for the outdoors.

The Swiss Federal Railways (CFF), the country’s largest transport company, generates 90% of the electricity for their trains from hydropower. Stauber Cable Car – the world’s first battery-powered cable car to the top, relies exclusively on solar power. The PostBus Interlaken e-bus allows travelers to explore the city in comfort. To recharge its battery, PostBus relies entirely on renewable energies and uses the natural resource of hydraulic energy. The charming town of Zermatt, best known for hosting the top of the Matterhorn, is completely car-free and can only be reached by train or on foot.

Not only that, Switzerland is full of surprises when it comes to the range of sustainable and planet-friendly experiences that can all be booked in advance. Switzerland encourages the discovery of the country on foot and offers countless hiking possibilities, from family day hikes in the Swiss National Park to multi-day hikes. There are also more than 12,000 km of standardized and marked cycle paths throughout Switzerland. With easy rentals and interconnected railways, one can always combine a cycling experience with public transport to cover every nook and cranny of this beautiful country.

Switzerland is known for its world-class cuisine and hospitality. What many people don’t know, however, is that Switzerland is also a bastion of the nature-based dining experience. Many restaurants in the country use seasonal and regional products to create authentic dishes that put nature on the plate in a sustainable way.

On the Grand Train Tour of Switzerland, trains with panoramic views take you to all of Switzerland’s highlights and sights, from glaciers to lakes, mountains to cities, all year round. This is all the more recommended as an electric car produces 13 times more CO2 than a railway track and that rail traffic contributes only 0.2% of the total CO2 emissions of global traffic! Only pedestrians and bicycles are greener than Swiss trains.


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