The National Tour Association signs the commitment of Travel Unity DEI

The National Tour Association has signed a pledge that commits leaders and members of the association to take concrete action on diversity, equity and inclusion.

The engagement was initiated by Travel Unity, a non-profit organization focused on increasing diversity in the travel industry. Following the recommendation of the NTA Diversity, Equity and Inclusion Advisory Group, the NTA Board of Directors unanimously approved a motion asking the NTA to sign the Travel Unity DEI Pledge.

“Our Advisory Group reviewed the Commitment and Guiding Principles and identified them as an excellent roadmap for an association wishing to take meaningful, determined and genuine action to achieve DCI,” said Catherine Prather, President.

“This trip is a marathon, not a sprint, and committing is another committed step the NTA is taking.”

Guiding principles of engagement for participating associations include establishing a DCI committee, conducting an audit — focused from the DCI lens — of current practices and structures, consolidating a code of practice. ethics and the creation of accountability mechanisms.

For over a year, Prather represented the NTA on the Travel Unity’s Travel Association working group. Other travel associations represented on this working group include the Adventure Travel Trade Association, the Student and Youth Travel Association, the International Tour Management Institute, the Society of American Travel Writers, the Family Travel Association and Tourism Cares.

Founded in 1951, the National Tour Association is a global association of travel package professionals who serve groups and individuals traveling to, from and within North America. For more information, visit

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