Visit Lauderdale Champions of Diversity and Acceptance with New “We Are” Campaign

Visit Lauderdale is expanding its ‘Everyone Under the Sun’ campaign with a mini-campaign called ‘We Are’, which will run on social media to showcase the region’s inclusivity and diversity.

Greater Fort Lauderdale is an extremely multicultural region, home to people from 170 countries speaking more than 147 different languages. It is also home to the highest percentage of same-sex couples in the country and is considered the state’s LGBT+ capital. The new campaign within a campaign aims to share these unique aspects of the region with people across the country.

“Visitors to Greater Fort Lauderdale can rest assured that they are in a place where diversity, inclusion and acceptance are actively championed as an established way of life fully rooted in our entire community,” said Stacy. Ritter, President and CEO of Visit Lauderdale. “Visit Lauderdale’s tagline, ‘Everyone Under the Sun’, reflects the open and welcoming nature of our community, and when we say ‘Everyone Under the Sun’, we mean it.

Agents, travelers and other social media members can find campaign content on Visit Lauderdale’s dedicated social media channels with the hashtags #EveryoneUnderTheSun and #WeAreVL.

Travel transcends politics, and decisions made at the state level don’t always align with our mission, values, and community,” Ritter continued. “Despite signing HB 1557, Greater Fort Lauderdale is a progressive destination recognized throughout the tourism industry for its thought leadership in diversity, inclusion and acceptance. We encourage everyone to stand with us in support of inclusion and the more than 88,000 tourism industry employees who work at our hotels, restaurants, venues and attractions and who call the region “home”.

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